Price it Right

Nothing is more critical to success in a free market system than the prices we choose to place upon our products. This seminar will teach you how to determine the right prices for houses, lots, options and upgrades in order to increase buyer perceived value, increase demand and increase profits.

Topics include:

• The Power of Pricing
• Market Based Pricing, versus Cost Based Pricing
• Using Pricing to Create Demand
• Why Variable Margin Pricing Works Best
• Pricing for the Proper Product Mix
• The Psychology of Price - Why the Lowest Price isn’t Always the Best Price
• The Power and Opportunity of Lot Premiums
• Conceding Correctly - How to Deal with a Low-ball Offer